Privacy Policy

Last Updated: September 19, 2026

Black Horse Initiative LLC (“Black Horse Initiative,” “BHI,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or make a purchase through our website, blackhorseinitiative.com (the “Website”).

By using the Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us, including:

• Your name

• Email address

• Phone number

• Billing and shipping address

• Information provided when you place an order

• Information you provide when contacting us

• Information you provide when subscribing to our email communications

We may also automatically collect certain information when you visit our Website, such as your IP address, browser type, device information, pages visited, referring website, and information about how you interact with our Website.

2. How We Use Your Information

We may use information we collect to:

• Process and fulfill orders

• Process payments and provide customer service

• Communicate with you about your orders or inquiries

• Send newsletters, promotions, and other marketing communications where permitted

• Improve our Website, products, and customer experience

• Understand Website traffic and usage

• Detect, prevent, and address fraud, security issues, and technical problems

• Comply with applicable legal obligations

3. Cookies and Similar Technologies

Our Website uses cookies and similar technologies.

Some cookies are necessary for the Website to function, while others help us understand Website usage, improve performance, personalize your experience, or support advertising and marketing.

Where required by applicable law, non-essential cookies and similar technologies will only be used after you provide the appropriate consent.

You can manage your cookie preferences through the cookie controls provided on our Website. You may also adjust your browser settings to control cookies.

For more information, please see our Cookie Policy.

4. Analytics and Advertising

We may use third-party services to understand how visitors use our Website and to measure or improve our marketing.

These services may include analytics and advertising technologies such as Google Analytics and Meta technologies, depending on which services are active on the Website.

These third parties may collect information about your device, browsing activity, or interactions with our Website through cookies, pixels, or similar technologies.

Where applicable, you can manage non-essential tracking through our cookie preferences.

5. How We Share Information

We may share information with service providers that help us operate our business, including providers involved in:

• Website hosting and ecommerce

• Payment processing

• Order fulfillment and shipping

• Email communications

• Analytics

• Advertising and marketing

• Website security and fraud prevention

We may also share limited personal information, including your name and email address, with members of the BHI Family community for purposes related to BHI, including community communications, events, product updates, promotions, announcements, educational content, and other activities intended to inform or engage members of the BHI Family community.

By subscribing to or participating in BHI Family communications, you understand that your name and email address may be shared with or visible to other BHI Family members when reasonably necessary for community communications and activities.

We do not authorize BHI Family members to use information obtained through the BHI Family community for unrelated purposes, sell or commercially distribute such information, or use it in a manner inconsistent with applicable law.

We do not sell your personal information for money.

We may also disclose information when required by law, to protect our rights, prevent fraud or abuse, or protect the safety and security of our Website and customers.

6. Payments

Payments made through our Website may be processed by third-party payment providers. We generally do not receive or store your complete payment-card information.

Payment providers process payment information according to their own privacy policies and terms.

7. Email Communications

If you subscribe to our marketing communications, we may send you information about BHI products, promotions, events, and other updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

8. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill transactions, maintain business and financial records, resolve disputes, enforce agreements, and comply with legal obligations.

9. Data Security

We take reasonable measures designed to protect personal information against unauthorized access, use, alteration, or disclosure.

However, no method of transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on where you live, you may have rights concerning your personal information, which may include the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of certain information

• Opt out of certain marketing communications

• Withdraw consent where processing is based on consent

• Request information about how your personal information is used or shared

To exercise applicable privacy rights, contact us using the information below.

11. Third-Party Websites

Our Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date at the top of this page.

13. Contact Us

If you have questions about this Privacy Policy or would like to exercise an applicable privacy right, please contact us through the contact information provided on our Website.

Black Horse Initiative LLC

hello@blackhorseinitiative.com
Website: blackhorseinitiative.com